Early discounts from Sony have arrived in time for Amazon’s October Prime Big Deal Days, which are scheduled for October 6 to 7. These early markdowns grant shoppers a chance to grab impressive savings on TVs, headphones, and soundbars before the main storewide event officially begins.
Early Prime Day Offers: Big Sony Price Drops
Getting ready for Prime Big Deal Days, Sony has dramatically lowered prices on several flagship electronics. A highlight among these promotions is the 65-inch Sony Bravia 8 II 4K QD-OLED Smart Google TV (2025 Model), now marked down to $2,498—a full $801.99 less than the standard list price of $3,299.99. This TV stands out for its dazzling picture and integrated surround sound with built-in speakers, as well as Google TV powering the interface. Not to mention, Bravia 8 II received an “Excellent” designation from PCMag, reflecting its premium reputation.
TV Discounts: OLED and LED Sony Models Reduced
Sony is also featuring significant deals on other televisions for those wanting a different model or a larger display. Current offers include:
- Sony BRAVIA 3 II 85 Inch 4K HDR LED Smart Google TV is now $998.95 after being reduced from $1,198
- Sony QD-OLED 77 inch BRAVIA XR A95L TV is now $3,498, previously priced at $4,999.99
Audio Discounts: Savings on Sony Soundbars
Bargains continue in audio, with Sony’s soundbars seeing early deals. Pick up the Sony S100F 2.0ch Soundbar for $98, down from its usual $159.99 price. Additional sound system deals available are:
- Sony BRAVIA Theater Bar 5, 3.1ch Home Theater Soundbar & Wireless Sub set at $298 (formerly $349.99)
- Sony BRAVIA Theater Bar 6 3.1.2ch Home Theater Soundbar with Wireless Sub now $548, discounted from $699.99
- Sony BRAVIA Theater System 6 5.1ch Soundbar with Subwoofer & Rear Speakers is $648, reduced from the $799.99 list price
Sony Headphones: Deep Discounts on Flagships and Refurbs
Significant price cuts on Sony headphones are also part of these early promotions. The Sony WH-1000XM5 (Renewed) refurbished headphones are selling for $159.99, compared to $399 if purchased new. Shoppers will also find:
- Sony WH-1000XM5 headphones listed at $298, dropped from $399
- Sony WF-1000XM5 earbuds offered at $278, reduced from $329
- Sony WH-CH720N headphones available for $103.99, previously $178
- Refurbished Sony WH-1000XM6 headphones down to $349 (from the original $458)
Prime Big Deal Days 2026: What to Expect
Set for October 6 and 7, the official autumn Prime Big Deal Days event will span a full 48 hours this year. Amazon has revealed there will be deep discounts in 35 product categories, including extensive promotions for tech, home, kitchen, fashion, and beauty. Brands already confirmed to join in on the sales are Sony, Adidas, Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Tarte, and Barefoot Dreams.
For these two days, only Prime members will have access to the exclusive sales, which ranges from electronics and gaming gear to household needs. Amazon also recommends select favorites for the season, such as equipment for indoor exercise and gaming.
Take Advantage of Early Sony Bargains
With early Sony deals active right now ahead of October’s main event, shoppers can enjoy special pricing and beat the typical Prime Big Deal Days rush on October 6. These offers present an opportunity to score savings on everything from televisions and premium audio to top-tier headphones before the main sale period begins.