As the highly anticipated fall keynote approaches on Wednesday, Apple enthusiasts have offered their predictions about what the event might deliver—ranging from new devices and leadership changes to whether the keynote will maintain classic traditions.
Community Expects Big Unveilings at Apple’s Fall Event
This week’s event has many expecting Apple to introduce a range of fresh products. Anticipation is concentrated around the debut of the Apple Watch Series 12, the iPhone 18 Pro, and notably, the first-ever foldable phone from the company, the iPhone Ultra. In preparation for the keynote, Apple fans participated in the latest Big Guessing Game, sharing their thoughts and predictions regarding possible major announcements and unexpected twists.
Which Product Launch Will Open the Keynote?
The order in which Apple will reveal its products remains a subject of debate, especially after their recent surprise Mac announcement. When surveyed, 49% believe the keynote will kick off with the iPhone. Updates to the Apple Watch were selected by 23% as the likely opener, while 16% anticipate another Mac launch might come first. As for AirPods, 12% think they could headline the event—including potential new versions equipped with cameras.
Tim Cook’s Role and Apple’s Changing Leadership
One significant change at this event is John Ternus making his debut as CEO, succeeding Tim Cook, who now acts as executive chair. Whether Cook will make an appearance became a point of discussion: 55% of poll participants believe Cook will take part, possibly in a ceremonial capacity, while another 45% expect the spotlight to remain solely on Ternus as the company transitions to new leadership.
iPhone Ultra: Launch and Preorder Possibilities
The potential star of the evening, Apple’s inaugural foldable iPhone Ultra—rumored to cost over $2,000—is expected by most to dominate headlines. Regarding its preorder timeline, 43% of respondents anticipate reservations opening this month. October is the predicted month for another 33%, while 15% are betting on a November preorder start. The remaining 9% think another launch month is possible.
How Long Will This Year’s Keynote Last?
Known for their extensive showcases, Apple’s keynotes often draw speculation about their length. According to the poll, 51% estimate the event will last between 90 and 120 minutes. Another 41% foresee a shorter session of 60 to 90 minutes, with just 8% thinking the presentation will extend beyond two hours.
Will the “One More Thing” Tradition Make a Comeback?
The well-loved tradition of ending with a “One more thing”—a suspenseful phrase first introduced by Steve Jobs—remains in question with Ternus now at the helm. According to audience polling, 61% expect this signature phrase to be used during the keynote, while 39% believe Ternus might opt for a different approach to mark his own tenure.
With excitement building, the focus will be on Wednesday as Apple reveals whether these predictions come true—heralding a new generation of products and a pivotal moment in company leadership.