On September 16, David’s Bridal introduced an artificial intelligence-powered vendor platform named Pearl Connect, which is designed to link engaged couples with wedding professionals in a more efficient manner. This new solution allows vendors to showcase their services, interact directly, and handle bookings within a consolidated digital space. The system provides vendors instant access to leads that match their offerings with couples actively preparing for their big day.
Vendor-Couple Connectivity Enhanced by AI
Pearl Connect functions alongside the Pearl Planner platform, which gathers comprehensive details from couples about their desired wedding dates, locations, themes, visions, and budgets. Through this integration, vendors receive all necessary background on client inquiries upfront, eliminating the need for repeated back-and-forth to clarify vital information.
Tools to Make Engagement Smoother
Elina Vilk, the president and chief business officer at David’s Bridal, emphasized the importance of simplifying initial communications and clarifying expectations right from the beginning of the vendor-client interaction. Vilk noted that Pearl Connect, together with Pearl Planner, forms what she describes as a “wedding planning flywheel”—a model that streamlines the process, resulting in quicker, more effective matches and business relationships for all parties involved.
Pearl Connect’s main tools include a unified messaging hub, calendar integration capabilities for syncing with apps like Google, Outlook, or Apple, self-service scheduling features, and analytics for vendors. These features are intended to manage and streamline the relationship between couples and vendors from the first point of contact straight through to contract finalization.
Pricing Tiers for Vendors
Wedding vendors can begin using Pearl Connect on a free tier, providing immediate entry at no cost. For those desiring greater visibility and advanced tools, premium subscriptions are available at $49 and $119 per month.
This new launch extends earlier offerings found in Pearl Planner, which debuted in 2025 as an AI-based platform for comprehensive wedding planning. David’s Bridal further expanded Pearl Planner’s suite this spring by adding a complimentary AI-powered budgeting feature aimed at helping couples maintain financial oversight on their plans.
Accelerating a Digital Transformation
Pearl Connect is part of David’s Bridal’s larger digital initiative, ‘Aisle to Algorithm’, which was launched in 2025. This program represents the company’s goal to guide couples through every stage of wedding organization by combining advanced technology and intuitive digital solutions.
By weaving artificial intelligence into its event planning ecosystem, David’s Bridal aims to not only make logistics more manageable for couples but also drive new business opportunities for vendors operating in today’s highly competitive wedding industry.