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Nvidia CEO Jensen Huang urges industry-led AI safety efforts

Nvidia CEO Rejects Need for New AI Laws, Says Safety Lies in Engineering

At Salesforce’s Dreamforce conference, Jensen Huang maintained that human management and market dynamics are adequate to ensure artificial intelligence safety, as conversations about the regulation of AI become increasingly prominent globally.

Nvidia Chief Stresses Engineering over Legislation for AI Safety

Addressing the audience on Tuesday at Salesforce’s Dreamforce technology event, Jensen Huang, the founder and CEO of Nvidia, insisted that artificial intelligence is not an enigmatic force but rather “just hardware and software” engineered by humans. He rejected descriptions of AI as an “alien mind,” a label used by some experts like an OpenAI safety specialist (see reference), contending instead that AI is wholly a human creation.

Huang firmly stated during the keynote, “Safety is an engineering problem, not a legal one.” According to him, although AI systems are intricate, they are ultimately forms of standard computing, manageable by established methods. Because they are products of and monitored by people, he believes risks can be addressed without adding new laws specific to AI technologies.

Market Forces Should Determine AI Ethics, Huang Asserts

Huang emphasized to the Dreamforce crowd that existing regulatory frameworks alongside business self-interest are sufficient to guide ethical AI usage. “We don’t need any new laws. We don’t need new regulations. We just need companies to decide when to run as fast as they can,” he remarked. Huang’s perspective is that companies have a natural incentive to avoid releasing unsafe products—including those involving AI—so as not to jeopardize their business reputation or financial standing.

He further explained that holding back a product when safety is in doubt makes good business sense: “If you’re not confident about the safety of a product, then don’t release it. That’s a very obvious thing to do.” Emphasizing that businesses are inclined to regulate their own pace, he insisted that deploying technology swiftly does not necessarily mean overlooking safety or innovation. In Huang’s words, “Innovation, speed, and safe products … it’s a false choice. You could definitely have both at the same time.”

Industry-Driven Regulation and Open-Source Safeguards

Instead of advocating for governmental control, Huang highlighted the value of open-source models and frameworks to create checks and balances against closed, proprietary AI development. Nevertheless, critics question industry self-regulation, especially after recent failures in technology. For instance, a software update mishap by CrowdStrike in 2024 led to major operational breakdowns and grounded thousands of flights, a reminder that technology released by leading firms can still have dramatic, unintended impact.

Incidents involving inadequate safeguards have further intensified scrutiny. Meta’s $18 billion settlement for damaging minors through its social platforms serves as a recent example (details here). Additionally, AI has directly led to problems—from OpenAI’s system breaching Hugging Face’s security, to lawsuits involving tragic chatbot-related incidents. These examples illustrate the growing concern that current liability measures and voluntary company standards may not be enough.

Broader Disagreement and the Push for International Standards

The largest technology firms are split on this issue. At the All-In Summit on Monday, Microsoft CEO Satya Nadella referenced the importance of globally uniform safety measures, stating, “China should also deeply care about the same safety concerns if the United States cares about them… It’s not as if they don’t want to make sure that their citizens are benefiting from AI, just like we would want our citizens to benefit from AI.” (see discussion).

Despite advocacy for more cooperative oversight on a global scale, Huang’s stance remains influential, given Nvidia’s role as a major provider of AI solutions. He affirmed his commitment to advancing both Nvidia and the broader field, declaring, “the sky’s the limit for us. The sky’s the limit for our company. The sky’s the limit for every industry, for every single country.” Huang’s political influence has also grown, as shown by his recent direct communications with President Trump (see coverage).

Looking Ahead: Will Self-Policing Work?

With incidents involving technology misuse on the rise, it remains to be seen whether leading companies like Nvidia can persuade policymakers that internal regulation will suffice, or if new government interventions will become the norm. Whichever way the debate tips, the approach taken over the coming years will have a profound effect on the shape of AI deployment worldwide.